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Trump and SoftBank CEO announce the company will invest $100 billion in US projects

3 min read

SoftBank CEO Masayoshi Son, accompanied by U.S. President-elect Donald Trump, speaks at a news conference at Trump’s Mar-a-Lago resort on December 16, 2024 in Palm Beach, Florida. Photo: Getty Images


President-elect Donald Trump and SoftBank Group CEO Masayoshi Son made a significant announcement on Monday morning at Mar-a-Lago, revealing that SoftBank plans to invest $100 billion in U.S. projects over the next four years. This investment aims to create 100,000 new jobs, according to two sources familiar with the details of the announcement. The investment will be channeled primarily into the U.S. economy through SoftBank’s Vision Fund, which focuses on supporting projects in emerging technologies such as artificial intelligence (AI), energy, data centers, and semiconductor infrastructure.

This pledge is similar to a previous commitment made by Son in December 2016, when SoftBank announced a $50 billion investment and promised to create 50,000 jobs. At that time, the company’s venture capital arm, the Vision Fund, ultimately invested about $75 billion, surpassing the original pledge. However, tracking the actual number of jobs created has proven difficult, particularly due to the economic impacts of the COVID-19 pandemic, which disrupted job creation and employment figures across the U.S.

While the new $100 billion pledge is notable for its size and ambition, the track record of such investments remains mixed. New U.S. presidents and presidents-elect often host joint announcements with major companies, showcasing large-scale investments aimed at revitalizing American industry. However, these announcements rarely come to fruition in the exact form promised. For example, SoftBank’s earlier $50 billion pledge in 2016 did not always result in the expected job creation, and it is unclear how much of the funding was directed at new ventures versus ongoing projects.

One specific case from the 2016 announcement involved SoftBank’s proposed $1 billion investment in Florida-based startup OneWeb. However, SoftBank later clarified that the talks with OneWeb had been ongoing long before the pledge was made, raising questions about the actual newness of the investment. These types of clarifications have led critics to question the overall impact of such announcements on the U.S. economy.

A more widely discussed example of a Trump-era investment initiative was the 2017 announcement with Foxconn, the Taiwanese electronics giant, to build a $10 billion electronics factory in Wisconsin. At the time, Foxconn promised the creation of 13,000 jobs. However, as the years progressed, Foxconn significantly scaled back its plans. By 2021, the company revised its investment to $672 million and reduced the job creation target to fewer than 1,500 jobs. While Foxconn did invest $1 billion in Wisconsin, the initial expectations were not met, and the facility was repurposed into a Microsoft data hub focused on artificial intelligence training rather than manufacturing high-tech products as originally envisioned.

Despite these setbacks, the Foxconn plant in Wisconsin still serves a role in the technology sector, housing a major data center for Microsoft. While the job numbers and scale of the investment may not have lived up to the original projections, the facility continues to contribute to the region’s economy in a different form. However, the shift in Foxconn’s plans highlights the challenges of translating ambitious investment announcements into tangible outcomes, particularly in high-tech manufacturing.

The announcement of SoftBank’s new $100 billion investment has generated attention due to its scale and its focus on cutting-edge technologies like AI. The tech industry, especially AI, is viewed as one of the most important drivers of future economic growth, and SoftBank’s investments could help position the U.S. as a leader in this emerging field. However, the skepticism surrounding past promises underscores the need for cautious optimism as the country navigates the complexities of economic recovery and technological innovation in the wake of the pandemic.

For now, it remains to be seen how much of the promised $100 billion will be realized, how many jobs will actually be created, and how the new projects will impact the U.S. economy. While the investment appears significant, the broader lesson from past announcements suggests that actual results may differ from the initial promises. As the U.S. looks to rebound from the challenges posed by the pandemic and economic instability, the focus on AI and infrastructure could help guide the country toward a more technologically advanced future, but the road ahead is filled with uncertainties.

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