TikTokers offered $5,000 to join Facebook and Instagram
4 min read
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Meta, the parent company of Facebook and Instagram, has announced a new initiative aimed at attracting popular creators to its platforms by offering financial incentives of up to $5,000. The offer is designed to entice content creators who are active on “third-party social apps” to migrate to Facebook and Instagram, with the cash reward being based on the creators’ social media presence. Although Meta does not directly mention TikTok, the timing of this move suggests that it is aimed at capturing some of TikTok’s user base, especially as the platform faces uncertainty in the United States.
TikTok, which boasts around 170 million users in the U.S., has become a vital platform for many content creators, some of whom depend on it for their livelihoods. With questions about TikTok’s future in the U.S. hanging in the balance—partly due to concerns over its potential ban under the Trump administration—the uncertainty has created an opening for Meta to offer an alternative platform for creators. Meta is looking to capitalize on this by offering the “Breakthrough Bonus Program” to creators who make the move to Facebook and Instagram.
The program provides monetary incentives for new users who join Facebook and Instagram, with a payout based on their social media presence. For those accepted into the program, Meta promises to pay out the bonus within the first 90 days, provided they remain active on the platforms. To qualify, creators must post a minimum of 20 reels on Facebook and 10 on Instagram during each 30-day period. These videos must be original content, rather than videos posted on other platforms.
However, the offer is limited in scope. Only creators who are entirely new to either Facebook or Instagram are eligible for the program, which means that those who already have an established presence on these platforms will not be able to take part. Additionally, creators must apply to be considered for the program, and Meta will determine eligibility on a case-by-case basis.
In addition to the $5,000 bonus, Meta is offering several other perks for those who participate, including a free subscription to its blue check verification system, which allows users to obtain the coveted verified badge. The company is also promoting its new suite of tools designed to help content creators monetize their presence on the platform.
Another initiative by Meta involves the introduction of a new affiliate link system for shoppable content, aimed at competing with TikTok’s highly successful TikTok Shop. The new system allows creators to add affiliate links directly to their videos, eliminating the need to include them in the comments. This makes it easier for creators to monetize their content, much like they do on TikTok.
Meta has also made significant changes to the appearance of Instagram, aiming to make it more TikTok-like. One notable update is the change to the layout of user profiles, where posts and videos are now displayed in a rectangular format instead of the previous square design. This shift has sparked some backlash from creators, who expressed frustration over how the changes affected the aesthetics of their profiles. Instagram’s head, Adam Mosseri, acknowledged the criticism and admitted that the company could have communicated the changes better to its user base.
These efforts, which include the financial incentives, new tools, and aesthetic changes, reflect Meta’s desire to capture a larger share of the creator market that TikTok currently dominates. Meta seems to be positioning itself as the go-to platform for content creators by offering a more supportive ecosystem for monetization and greater visibility.
Overall, Meta’s moves to draw creators away from TikTok with financial rewards and enhanced tools highlight the growing competition between social media platforms. As Meta seeks to attract more TikTokers, it remains to be seen how successful these strategies will be in the face of TikTok’s entrenched popularity and its vast, loyal user base.
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