Government to Connect 40 Digital Hubs, Health Facilities to Internet
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The Ministry of Information Communication and Digital Economy is embarking on an ambitious project to enhance digital infrastructure as part of the Bottom-Up Economic Transformation Agenda (BETA). This initiative aims to improve broadband access across Kenya by constructing 100,000 kilometers of national fiber optic connectivity and installing 40 digital hubs in various regions.
The announcement was made by Cabinet Secretary for Information, Dr. Margaret Ndung’u, during the opening ceremony of the 2024 Public Relations Society of Kenya (PRSK) Annual Summit at Tom Mboya University in Homa Bay. The summit, the first of its kind to be held in Homa Bay, drew over 500 delegates from across Kenya and beyond.
Dr. Ndung’u’s speech was delivered by David Omwoyo, CEO of the Media Council of Kenya. The Cabinet Secretary highlighted the importance of the government’s efforts to bridge the digital divide and connect key facilities. By the end of the initiative, the ministry plans to link 40 digital hubs and health facilities to the internet, facilitating better service delivery in both sectors. This is a crucial step in achieving the government’s broader goal of universal broadband access.
The initiative aims to create an enabling environment for public relations and communication professionals to thrive. Omwoyo outlined the ministry’s commitment to addressing gaps within the sector. One such measure includes the establishment of a working group that contributed to the development of the PR and Communications Management Bill, which is currently under consideration in Parliament. The bill seeks to establish high ethical standards in the profession, enhance credibility, and ensure that only qualified experts serve in the field.
At the summit, delegates stressed the importance of technology and data-driven strategies in improving communication practices. Many emphasized the need for increased cross-sector collaboration, which could drive innovation and efficiency in various industries. Dr. Ndung’u also acknowledged the crucial role of public communication officers and information officers in shaping effective communication strategies.
“Through collaborations with institutions like PRSK, we aim to offer more dynamic, relevant, and affordable training programs to enhance the skills and capacity of these professionals,” read Omwoyo on behalf of the CS.
Dr. Ndung’u further highlighted that the integration of cutting-edge technologies, such as artificial intelligence and data analytics, would transform the way public relations professionals engage with their audiences. These tools are essential for building a robust digital ecosystem, enhancing Kenya’s position as a global leader in communication and innovation.
The Cabinet Secretary also pointed out that the world is facing unprecedented crises, including wars and climate-induced disasters such as floods and droughts. These challenges underscore the need for effective communication strategies that can respond to evolving circumstances. She referenced recent events such as the Genz protests as examples of national upheavals where government communication played a pivotal role.
Additionally, Public Communication Director Monica Omoro, who also attended the summit, emphasized the importance of simplifying and disseminating information about the country’s new health policy. Many Kenyans, she noted, have yet to fully understand the new Social Health Authority (SHA) policy, which offers greater benefits than the previous National Hospital Insurance Fund (NHIF).
“Most people have not fully comprehended the details of the Social Health Authority,” said Omoro. “We are working to break down and simplify the information so the public can better understand and embrace the policy’s benefits.” She encouraged the public to see the SHA as a positive development, urging them to take advantage of the new health benefits.
Omoro also addressed concerns about the ongoing rains and the potential for floods in Homa Bay. She advised residents in flood-prone areas to temporarily relocate to higher ground during the rainy season. “It’s a short-term measure,” she said, “and they can always return to their homes once the floodwaters subside.”
The initiatives highlighted during the summit are pivotal in addressing Kenya’s digital and communication challenges. By improving internet access, equipping professionals with necessary tools, and simplifying policies for public understanding, the government aims to build a stronger and more informed society. Through these efforts, the country is advancing its vision of inclusivity and innovation, ensuring that every Kenyan, regardless of location, can access essential services and information.
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