Northern Ireland’s Video Game Industry: A Flourishing Landscape of Innovation and Opportunity You said:

A childhood fascination with dinosaurs and a creative spark during lockdown inspired Jordan Bradley to embark on a journey to create what she hopes will be a standout video game. “Dinosaurs have always been my obsession since I was a child,” she shared with BBC News NI. “Everyone finds dinosaurs fascinating at some point, and I never really outgrew that.”

In 2020, Jordan co-founded Ambertail Games in her Belfast flat, and the company recently launched its debut game, Amber Isle. “Amber Isle is a shop-keeping and life simulation game,” she explained. “Players manage a shop, live their daily lives, gather resources, and craft items. The twist is that you play as a dinosaur in a world filled with friendly dinosaurs.”

The game’s development has not only sparked excitement among players but also contributed significantly to the local economy, creating ten full-time positions and around 30 contracted roles, backed by an investment of approximately £1.2 million. Notably, Team17, one of the UK’s largest video game companies, has partnered with Ambertail Games for this project.

The UK video game sector is substantial, employing around 76,000 individuals and generating an estimated £6 billion annually. In Northern Ireland specifically, the gaming industry is more prominent than many might realize, with approximately 40 active gaming companies according to NI Screen.

Ambertail Games was born out of necessity during the COVID-19 lockdown, as Jordan and co-founder Noel Watters sought to create something joyful during a difficult time. “We started in the spare bedroom of my flat, and we all needed something cheerful and non-urgent when we were stuck inside,” she recounted. “I had this meaningful idea, and I thought, ‘What do we have to lose?’”

However, the path hasn’t been without its challenges. Jordan reflected on the learning curve involved in running a business. “It’s a lot of work, and it can be tough. But I wouldn’t choose any other path,” she said.

The rise of companies like Ambertail Games is contributing to the expansion of Northern Ireland’s gaming sector. Kerry Michelle O’Brien from NI Screen noted the increasing career opportunities for young people in the industry. “It’s not just a viable career choice; it’s a pathway into a thriving field,” she remarked. “We encourage companies to take risks on new talent. Events like Play My Demo showcase the potential that exists locally.”

Educational institutions are also adapting to this growth. Belfast Met offers various gaming courses, including foundation degrees in game art and design, as well as Esports. Tutor Michael Smyth highlighted the success of students in securing placements within the industry. “All students have found opportunities in Ireland, working with gaming and production companies. Many have transitioned into full-time roles,” he stated. “They’re getting involved in everything from commentary to game design while still studying.”

The prominence of Esports is on the rise, gaining recognition even from the International Olympics Committee. Students like Adam Dzida are keenly interested in professional Esports careers. “As soon as I discovered the Esports scene, I was eager to participate and make it to the big stage,” Adam said. He recently competed in a controversial Esports world cup held in Saudi Arabia and sees the industry’s growth as a promising sign for future opportunities. “With professional play comes the chance to build a fan base, which can lead to streaming and ongoing income,” he added.

Northern Ireland’s video game industry is flourishing, driven by passion and creativity from local developers. With an encouraging ecosystem of support for talent development and growing job opportunities, the future looks bright for this sector. As the gaming landscape continues to evolve, innovative ideas and new companies like Ambertail Games will play a crucial role in shaping its success.