Major League DJz Teams Up with boohooMAN for Exciting Fashion Collaboration

In a groundbreaking move, global online retailer boohooMAN has unveiled its inaugural fashion collaboration with Major League DJz, the renowned South African twin DJ duo. This partnership merges the realms of fashion and music, resulting in a dynamic collection that draws from both the streetwear roots of boohooMAN and the distinctive style of the DJ duo.

Major League DJz, comprised of twin brothers Bandile and Banele Mbere, have been influential in the music scene since 2012. Known for their innovative approach to ‘amapiano’ music—a genre blending African rhythms with modern production—the duo has cultivated a strong fan base across Africa, the UK, and the US. Their influence extends beyond music, with a keen sense of fashion evident in their social media presence.

The collaboration with boohooMAN marks a significant step in blending African cultural aesthetics with contemporary fashion trends. The collection, designed with the twins’ signature oversized style in mind, features a versatile range of ready-to-wear (RTW) pieces. It includes interchangeable outfits, relaxed silhouettes, core accessories with bold slogans, and a variety of denim options.

The collection comprises 54 pieces that reflect a mix of bright colors and monochromatic tones. The design emphasizes interchangeable elements, allowing pieces to be worn together or separately. Key items include oversized denim with exaggerated flares or shredded details adorned with skeleton applique prints. Graphic t-shirts feature slogans such as ‘No Request,’ which pay homage to the duo’s musical roots and cultural impact. Statement shirts with check fabric and bold motifs, along with longer-length jorts with cargo details, complete the collection.

A campaign shot in New York City captures the essence of the collection, using candid, paparazzi-style imagery to highlight its versatility. The campaign includes a live Balcony Mix performance by Major League DJz along the Hudson River, set against the iconic city skyline. This performance, featuring the duo in their new collection, will be available on YouTube as part of the launch.

In their statement about the collaboration, Major League DJz expressed their excitement about blending African aesthetics with modern fashion. They view this partnership as a chance to showcase their unique style and vision on a global stage, pushing fashion boundaries and setting new trends. Their goal was to create a collection that embodies the vibrant energy of amapiano culture, combining authenticity with originality.

Overall, this collaboration represents a fusion of music and fashion, offering fans a chance to experience the creative synergy between Major League DJz and boohooMAN.