Cassper Nyovest Shuts Down Criticism Over Lack of Support for Local Markets
1 min read
Cassper Nyovest was recently in the hot seat on social media when one of his followers called him out for not supporting the local markets.
The fan tweeted, “Cass, why you ain’t reppin’ local markets?”, which gained the attention of his followers.
The influential and differently styled rapper never missed a chance to react.
He responded with confidence to clarify the situation: “Who said I don’t? The tote bag I’m always carrying is a local brand called DEAD. I made it popular. That’s my favourite bag in my entire collection.”
By highlighting his use of DEAD, a proudly South African brand, Cassper reassured that he supported homegrown products and trends.
As one of the most influential artists in South Africa, it is clear that his influence has shone light on a number of other local businesses, from fashion to music and many others.
His response so quick indicates that he is aware of his platforming and commitment to promoting local brands.
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