Snoop Dogg helps Kai Cenat reclaim Twitch subscriber record
3 min readKai Cenat, the 22-year-old American streamer, has reclaimed the record for the most Twitch subscribers in a single stream, surpassing previous milestones with impressive numbers. The record-breaking stream lasted 30 days, during which Kai hosted numerous high-profile guests, including rapper Snoop Dogg, tennis icon Serena Williams, and renowned scientist Bill Nye.
Throughout his continuous streaming marathon, Kai amassed a staggering 727,694 subscribers, although the final total is still awaiting confirmation from Twitch. This figure more than doubles the previous record of 326,252 subscribers, which was set by IronMouse in October. The feat also breaks Kai’s own previous record from earlier in 2023.
One of the key moments during the stream was a call from Snoop Dogg on the second day. The rapper joined Kai to talk about his upcoming album and the music industry, offering fans an exclusive look into his career. Later, on the fourth day, Snoop gave viewers a virtual tour of his Los Angeles home, showcasing a variety of luxurious amenities, including his recording booth, a basketball court, an arcade room, and even a casino. This behind-the-scenes glimpse into the life of the famous rapper captivated viewers and added to the excitement of the subathon.
The stream also featured a surprise video call from tennis legend Serena Williams. During their conversation, Williams shared some personal insights, including her love for fast food and a playful admission that her older sister Venus, another tennis champion, was a better coach than she was. According to Serena, Venus had the patience to teach proper tennis technique, a trait that made her an excellent coach.
Another standout guest was Bill Nye, the mechanical engineer and science educator, who is widely known for his TV shows on science for children. Bill Nye joined Kai for a series of fun and educational experiments, providing viewers with interactive demonstrations. One experiment, for example, showed how an ice cube melts faster on a metal surface than on plastic, engaging viewers with a mix of learning and entertainment.
The stream, which was dubbed Mafiathon 2 in honor of Kai’s loyal followers, the “Kai Mafia,” was part of a subathon – a type of continuous stream designed to increase a streamer’s number of subscribers. These subathons are a popular way for streamers to boost their follower count and support their channels. Subscribers pay for memberships, with Twitch taking a portion of the earnings. In the UK, subscriptions start at £4.99.
Kai has already built a massive following with over 15 million subscribers on Twitch. During the Mafiathon 2 event, he pledged to donate 20% of the funds earned from the subathon to a school project he is helping to build in Nigeria, showcasing his commitment to philanthropy and community support.
Although subathons are intended to be uninterrupted streams, there were a few hiccups along the way. In one instance, the stream was temporarily paused after police were called to Kai’s home following false reports of an emergency. Despite this setback, Kai continued his marathon, keeping viewers engaged with his unique blend of entertainment and personal interactions with celebrity guests.
Subathons like Mafiathon 2 are rare events that highlight the power of community and collaboration in the streaming world. The combination of Kai Cenat’s energetic personality, star-studded guest appearances, and charitable efforts contributed to the success of this record-breaking event, cementing his place as one of the most influential figures on Twitch. As the stream drew to a close, the final subscriber count was eagerly awaited, with many hoping it would solidify Kai’s position in Twitch history.
This monumental achievement not only underscores the appeal of live streaming but also the growing trend of collaborative events that blend entertainment, education, and philanthropy to create lasting impacts. With his popularity continuing to rise, Kai Cenat’s future on Twitch looks brighter than ever.