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Barack Obama Returns to the Campaign Trail: A High-Stakes Push for Harris

4 min read

Former President Barack Obama speaks at a campaign event for Vice President Kamala Harris at the University of Pittsburgh on October 10, 2024. Jeff Swensen/Getty Images


As the November elections approach, the stakes are rising not only for the Democratic Party but also for former President Barack Obama, who is making a significant reemergence on the campaign trail. His involvement signals a crucial moment for both Kamala Harris and the Democratic agenda, with Obama determined to galvanize support and safeguard his legacy.

This election season marks the most active campaign effort from Obama since he last ran for office, with a schedule packed with rallies, video recordings, and strategic meetings. Recently, he recorded 21 videos for the Harris campaign in a single day and has more advertisements planned for Democratic Senate candidates. Obama is not just staying behind the scenes; he’s stepping up to ensure that the Democratic message resonates, particularly among young voters.

Conversations between Obama and Harris, as well as President Joe Biden and other Democratic leaders, have intensified over the past year. According to those close to him, Obama has grown increasingly concerned about Donald Trump’s influence on American politics and the possibility that Trump could regain the presidency. The former president recognizes that if Harris wins, it could validate his approach to politics and allow him to transition into a more advisory role, something he has long desired since leaving office.

However, the fear looms that if Trump secures victory, Obama may be viewed as an anomaly in the broader narrative of American politics, overshadowed by Trump’s controversial brand of governance. Supporters of Obama have grappled with the notion that Trump’s rise is merely a backlash against Obama’s presidency and the Democratic agenda.

Obama has always expressed a desire to pass the torch to a new generation of leaders, believing that stepping back would allow others to emerge without the overshadowing presence of his legacy. “The goal has always been to pass the torch to the next generation of leaders to ensure the party is sustainable long term without him,” explained Hannah Hankins, a spokesperson for Obama.

A significant part of his strategy this fall focuses on connecting with young Black men, a demographic that internal polling shows may be drifting away from the Democratic Party. Obama’s efforts culminated in a passionate address in Pittsburgh, where he called out young Black men for “coming up with all kinds of reasons and excuses” for not supporting Harris. He urged them to consider the implications of their choices on their communities and emphasized the importance of their votes.

Despite the challenges, Obama still commands a crowd. At a recent rally in Pittsburgh, many attendees, including a 15-year-old who wore an iconic Obama-Biden T-shirt, expressed a deep connection to him. Yet, the turnout among young Black men was noticeably lacking, raising questions about whether he can successfully engage this vital group.

Austin Davis, Pennsylvania’s lieutenant governor, noted that Obama’s absence from the daily political fray might affect how younger voters perceive him. “You have to think about the type of people who naturally show up to political rallies,” he said, highlighting the need for outreach beyond those physically present.

Much of Obama’s recent political work has been behind the scenes, advising key Democratic figures like Hakeem Jeffries and engaging in strategy sessions with senators and representatives preparing for the upcoming elections. His guidance focuses on authenticity and relatability, encouraging candidates to avoid elitist attitudes and connect genuinely with voters.

While Obama had initially planned to step back after Biden’s victory, he felt compelled to re-engage, especially in light of Biden’s struggles in recent debates and the political landscape. Tensions had surfaced between Biden and Obama, with some Democrats feeling Obama had not been sufficiently supportive. However, after Biden’s recent debate performance, the call for Obama to step in became more pronounced.

Obama’s support for Harris has evolved, reflecting both personal connections and political calculations. He has offered advice on her campaign strategy and staffing while also checking in on her progress. As he moves forward, he is also looking to involve Michelle Obama in campaign events, hoping her influence can further energize the Democratic base.

At recent rallies, Obama has unleashed a barrage of critiques against Trump, emphasizing the risks of divisive politics. His speeches have resonated with audiences who remember the hope and change he once embodied, as they search for that same energy in Harris’s campaign.

In a rapidly changing political climate, Obama’s active presence on the campaign trail signals his commitment to safeguarding the ideals he championed during his presidency. As the elections draw near, the outcome will not only determine the future of the Democratic Party but also shape how history remembers Obama’s legacy.

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