As the Republican primary for the U.S. Senate seat in Ohio drew to a close, JD Vance found himself in a precarious position, struggling to gain traction among a crowded field. He faced a relentless barrage of advertisements that painted him as a liberal, disconnected from the core values of the party, and a former critic of Donald Trump. According to a memo from a pollster affiliated with a supporting super PAC, Vance’s campaign was in a “precipitous decline,” indicating that he had not successfully persuaded Republican voters of his conservative credentials or loyalty to Trump.
In February 2022, a turning point came during a heated debate among the five leading primary contenders. As the two frontrunners nearly clashed, Vance seized the moment, seated at the edge of the stage. “Think about what you just saw. This guy wants to be a U.S. senator and he’s up here, ‘Hold me back. Hold me back,’” he remarked, drawing loud applause. This moment shifted perceptions among voters and captured Trump’s attention, leading to a crucial endorsement that bolstered Vance’s campaign.
Fast forward to the present, Vance, now the Republican nominee for vice president, is preparing for a critical debate against Minnesota Governor Tim Walz in New York. At just 40 years old and with only two years in politics, Vance’s ability to navigate this high-stakes encounter remains uncertain. He must articulate a clear stance against the Democratic ticket while enhancing his likability, especially under Trump’s watchful gaze.
The stakes are unusually high for this undercard debate, as it marks the only vice presidential showdown of the campaign and potentially the last chance for voters to see both tickets side by side on national television. Trump has suggested there won’t be another debate with Vice President Kamala Harris, making this event particularly significant. Vance has diverged from Trump on this matter, advocating for more debates with Walz to demonstrate that candidates should earn their positions.
In preparation for the debate, Vance has engaged in rigorous practice, including mock debates with House Majority Whip Tom Emmer acting as Walz. However, he maintains that the campaign’s policies should resonate on their own. “We’re going to focus on making sure that I make as concise and direct an appeal to the American people as possible about Donald Trump’s successful policies and Kamala Harris’s failed policies,” he stated.
Vance’s selection as Trump’s running mate was influenced by his strong television presence, a skill he cultivated during his time in the Marines, where he learned to communicate effectively under pressure. His television performances were highlighted to Trump in the weeks leading up to the vice presidential selection, ultimately leading to his candidacy.
However, Vance’s introduction to the broader American public has been rocky, with resurfaced videos showcasing controversial statements about childless adults and stringent anti-abortion views. After being announced as Trump’s running mate, a CNN poll indicated Vance had a net favorability rating of negative six points, and his standing has worsened since then, with nearly 40% of registered voters unsure about him.
Despite these challenges, Trump and his advisors remain unconcerned, viewing Vance’s current image as a natural consequence of his role. They have positioned him as an “attack dog,” responsible for defending Trump and aggressively confronting the Harris-Walz ticket. One senior advisor emphasized that this is precisely why Vance was chosen, as his combative style resonates with certain voter segments.
Since his selection, Vance has participated in numerous interviews across various platforms, showcasing his willingness to engage with the media and answer tough questions. He maintains that candidates should not shy away from friendly media engagements, reflecting a more accessible approach than his opponents.
However, the upcoming debate will not provide the same supportive environment, as it will lack a live audience. Vance’s preparation includes studying Walz’s oratory style and policy record, as his team recognizes the Minnesota governor as a formidable opponent.
As the debate approaches, Vance has shifted his focus from directly attacking Walz to framing his arguments against Kamala Harris, stating, “I’m going to use my debate opportunity to try to prosecute the case against Kamala Harris because she’s ultimately going to be the president if the American people elect her.”
This debate is poised to be a pivotal moment for Vance, as he seeks to solidify his standing among voters while fulfilling the expectations set by Trump and his campaign.